Thursday 6 October 2016

The book of Jobs five years on





Five years ago this week, Apple’s guru, genius, and godhead, Steve Jobs, lost his battle with pancreatic cancer, but if technology’s most famous innovator was still alive, would he be happy with the way his company has changed the world and the way we live?

Even if you’re a die-hard Samsung fan — and there’s still a few of them out there — you cannot deny Steve Jobs’ legacy. If Bill Gates is the technology world’s version of Paul McCartney, then Jobs is definitely its John Lennon.

A born maverick with a strange charisma, a massive mythology now surrounds the man in the black turtleneck and ill-fitting jeans, who, according to Google Trends, still dominates online searches in a way Elon Musk, Mark Zuckerberg, and, of course, Gates can never hope to achieve.

Death has a habit of conveying immortality on those from the ranks of the great and good it takes at an early age. Yet even before he passed away, Jobs was viewed as a visionary across the world and was more famous than anyone in the world of tech hitherto thought possible for one of their own.

Maybe it had something to do with his early experimentation with LSD, something Jobs described as “one of the two or three most important things I have done in my life,” which endeared him to people from all generations.

Or maybe it was because the vegetarian who dabbled with Zen Buddhism was a college drop-out who proved raw talent and ambition beats qualifications and toeing the line every single time.

Or maybe it was just because his bizarre phobia of buttons paved the way for the arrival of the sleek, user-friendly, and buttonless iPhone, which was the beginning of the beginning.


Who knows?

Click here to take another bite of the apple and find out more.

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